Affordable and healthy food with a Middle Eastern flavor - the Lucky Island brand.
The lucky eye is one of the most recognizable symbols of the Middle East. It formed the basis of the identity
The Middle Eastern influences of the cuisine and the name, derived from the "Lucky eye" amulet common in the region, are expressed in the visual language of the brand through the logo and distinctive colors. The symbolism of the Middle East is softly combined with the classic style of the text, which is easy to understand. Conciseness, clarity and transparency were the main concepts that the design had to convey. As part of the project, a brand book and guidelines for using the corporate style were prepared, packaging, menus and corner design variations were developed
Our next big thing was to design corners for Lucky Island food.