Brand of convenience stores in Kazakhstan. The store is simple. modern, affordable, with national flavor and specificity.
Our mission was to formulate the visual language of the brand. It had to be characterized by openness, freshness, transparency, respect for local culture.
The branding is based on the Kazakh symbol of abundance. It also became part of the logo, making it memorable. This symbol runs through the entire identity, appearing in patterns and on price tags.
The main colors chosen were shades of green, which are traditionally associated with fresh and nature. As additionaly we selected colors common of the lockal culture.
We came up with a "personal signature" of the store - a symbol of the guarantor of quality.